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Award for Innovation with VITIS® whitening

The all new VITIS® whitening toothpaste has won the award for the Best Pharmacy Initiative of Year 2012 in the category of Research, Pharmacology and Products, granted by the Correo Farmacéutico publication.

This new toothpaste is a result of the development of the revolutionary and exclusive DENTAID nanorepair® technology, currently the most innovative oral health formula. The company is the first and only Spanish laboratory to use nanotechnology in its product formulation. This exclusive technology is based on hydroxyapatite nanoparticles, a natural element found in teeth, which is capable of combining and integrating with the tooth enamel surface to form a protective, wash-resistant layer.

With this recognition, the paper awards the work of Spanish people, institutions or companies, who, according to Francisco J. Fernández, Director of the publication, “with their involvement throughout 2012 have contributed to improving the quality of life for both the pharmacy and for pharmaceutical care and health”.

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