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DENTAID nanorepair® technology, award-winner in New York

The revolutionary DENTAID nanorepair® technology continues to receive acknowledgement, this time from New York.

The 27th Annual Rx Club Show, the leading advertising fair in the world of healthcare, was held at the end of 2013 in New York City. The jury, comprising internationally renowned publicity agents and professionals from the pharmaceutical industry, gave DENTAID an Award of Excellence for its DENTAID Nanotechnology® 3D audiovisual piece.

The award-winning video  is characterised by its high quality, real 3D image showing how DENTAID nanorepair® technology works. DENTAID nanorepair® technology is an innovative hydroxyapatite nanoparticle-based technology with applications in the treatment of dental sensitivity, with the Desensin® repair product line, and tooth whitening, with VITIS® whitening.

The Rx Club is a show that annually gathers hundreds of communications campaigns specialised in healthcare from different countries around the world, and which only awards the most innovative creations.

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