VITIS gingival has received the Challenger Award in the Netherlands, one of the most prestigious honours of the Dutch pharmacy channel.
This award is given to companies that have shown remarkable growth with innovative products that strengthen a category, in this case the award-winning range was VITIS gingival.
The contest’s panel of judges chose VITIS gingival unanimously as the winner, for its complete formula to improve the health of teeth and gums. The concept of the product was considered particularly interesting as it builds a bridge between the dental practice and the pharmacist. The recommendation that comes from the dental clinic helps to stimulate sales and, this way, VITIS gingival adds value to the oral health category and to the role of the pharmacist as a health professional.
The award was presented by Jan-Derek Groenendaal, CEO of ETOS, a major health and beauty wholesaler and renowned pharmacy chain in the Netherlands.
This award is the result of the significant growth and innovation of DENTAID in the Netherlands, which reflects the company’s international commitment, reaching more than 70 countries around the world.